About Us
Our story began in the heart of Texas during the middle of the twentieth century, at a moment when a new perspective on craftsmanship and meaning was quietly taking shape. In 1954, in the small town of Kerrville, a young creator named James Avery started shaping a vision that would guide his life’s work. From the very beginning, he viewed jewelry as something far more significant than decoration. Rather than following fleeting trends, he believed jewelry should serve as a reflection of the human experience. Each piece, in his eyes, carried the potential to express faith, love, memory, and personal values, becoming a tangible symbol of moments that matter.
This way of thinking resonated with people who were searching for authenticity. Early customers were drawn not only to the beauty of the pieces, but also to the sincerity behind them. The designs felt honest and intentional, created with purpose rather than mass appeal. Growth happened organically, fueled by word of mouth and genuine emotional connection. Jewelry became a way for individuals to celebrate milestones, honor relationships, and remember meaningful chapters of their lives. As collections expanded over time, the guiding belief remained the same: every design should hold lasting significance.
Texas has always been more than just a place of origin; it is woven into the identity of the brand. The spirit of dedication, humility, and respect for hard work that defines the region continues to influence how jewelry is made today. Many pieces are still crafted locally, where skilled artisans carry forward time-honored techniques. These craftspeople bring patience, experience, and pride to their work, shaping each design with careful hands and attentive eyes. Although modern tools and technology now support certain stages of production, the essence of the process remains rooted in human craftsmanship.
Material selection is approached with equal care. Metals and components are sourced from trusted partners who share a commitment to quality and responsible practices. This thoughtful sourcing ensures that every piece begins with strong, reliable materials capable of standing the test of time. Combining global access to fine resources with local production allows for close oversight and consistency, resulting in jewelry that is not only beautiful, but also durable and dependable.
The creation of each piece involves a journey that reflects intention at every step. Designers begin by exploring concepts, considering symbolism, proportion, and wearability. Ideas are translated into sketches and models, gradually refined until the form feels balanced and expressive. Once a design is finalized, casting and shaping give it physical presence. From there, artisans refine details, smooth surfaces, and strengthen structures. Polishing and finishing reveal the true character of the piece, bringing depth, warmth, and clarity to the metal.
What sets this process apart is the understanding that jewelry often becomes part of someone’s daily life. A ring may be worn through countless ordinary moments. A pendant may carry the memory of a loved one. A bracelet may mark a personal promise or achievement. Knowing this, every decision is guided by a sense of responsibility. Beauty is important, but meaning is essential. Each piece is created with the hope that it will become a trusted companion in someone’s story.
Today, the values established decades ago continue to shape everything we create. We remain dedicated to crafting jewelry that feels personal, thoughtful, and enduring. Our designs are not meant to simply follow trends, but to hold significance across generations. From a small workshop in Texas to the lives of people around the world, our journey has always been guided by the belief that jewelry has the power to connect hearts, honor memories, and celebrate the moments that define who we are.